A website and app that stores what you want to happen after you die. Eight research agents, one adversarial review, and one uncomfortable answer.
Everything you described people genuinely want. The evidence for that is strong and it is repeated across a decade of people's own words. But almost every company that tried to sell it is dead, including the best-designed one, which ran for eleven years and then chose to shut itself down.
Three things came out of this that you did not have before: your mum's business name is registered, and you should probably not use it. There is one part of this that can be genuinely legally binding, and no competitor markets it. And the hardest problem you named, getting the information out securely after death, has a solvable architecture, just not the iCloud one.
Recommendation: do not build yet. Spend $700 and a fortnight proving someone will pay. The test is at the bottom of this page.
And the research says use it as a keepsake, not a brand.
MESSAGES FROM HEAVEN is registered and live on ASIC, since 22 February 2013. The holder is not Kathy personally. It is SUNNIBEL PTY LIMITED (ABN 98 059 793 298, ACN 059 793 298, QLD 4223), the same entity that holds the Cornerstone Stores business name. Whether Kathy is a director needs a paid ASIC extract, because ASIC removed officeholder detail from free extracts on 2 February 2026.
MESSAGES FROM ABOVE also exists on ASIC, registered 8 January 2018, now Cancelled. Both names are completely clear on IP Australia, zero trade mark results.
ASIC currently has CARINA'S CLAIRVOYANT MESSAGES FROM HEAVEN registered. Psychic Unity sells "Messages From Heaven" as a named product in Australia, $79.99 for an email mediumship reading. The two dead US trade marks on the phrase belong to a psychic medium who appeared in Netflix's Surviving Death. There is a 564-episode podcast on the phrase.
And the metaphor runs backwards. "Messages from heaven" means messages sent by the dead, to the living. That is mediumship. Your product is the exact opposite: written by the living, held, delivered after they die. The name describes the one category you cannot afford to be confused with.
There is also a live US trade mark application (filed 25 April 2025, class 9, by "Conversations From Heaven LLC") covering "downloadable video recordings featuring last goodbye message". That is a direct obstacle in the US under that name.
"Messages From Above" fixes about a third of the problem and none of the rest. It still reads as mediumship, it is anchored by a TV medium's book of the same name, and fromabove.com redirects to an adult site, which poisons the whole direction.
Fifteen names were scored and run against both registers. Most died on contact.
Longhand means writing something out in full, by hand, at length. That is literally what the product asks people to do. It carries the warmth of handwriting into a digital product, says nothing about death or religion, and nobody hears "psychic". It is the only name checked that is clear in both jurisdictions. It works as a possessive, which is the real test: "It's all in my Longhand."
The catch: longhand.com is a GoDaddy premium listing at an unpublished price, and every good variant is taken. Get a broker quote before committing. If it is out of reach, Lastly with uselastly.com is the fallback, and one hour of a trade mark attorney's time to test whether the 2020 US registration is vulnerable to non-use cancellation.
Either way, keep the Sunnibel registration. It costs nothing to hold, it is a defensive asset, and it is a nice piece of family history.
These two facts are both true, and they do not contradict each other.
The anguish is genuine and it repeats across a decade, in people's own words:
He died with no will and I had no idea what he would have wanted because we'd never in 21 years talked about it. r/LifeProTips, 2023 · married 21 years
You know how in books or movies, the surviving spouse finds a letter in a box addressed to "Dear Wife, To Be Opened After My Death", with every instruction on where to find the will, and who to call. I never got one of those letters. r/widowers, 2022 · verified word-for-word against the live page
While I was going through his things to find an outfit for his funeral, I found a letter between his favourite books in his wardrobe. Each of his sections were really specific to each of his kids, he apologised for various things and it gave closure to a lot. At the end he stated what he wanted for his funeral. It was really helpful as up to that point we had no idea what he wanted and almost went with the complete opposite. r/AskUK, 2023 · this is the entire product, in a wardrobe
A funeral celebrant on X, May 2025: "Doing a funeral today for a man who, when he knew his death was imminent, wrote letters to each of his kids, grandchildren, siblings, and his wife. His family didn't know. These letters were just read out loud at his service. I am, without words."
Payer and beneficiary are separated by death itself.
Every quote above is a child, after the death, in grief. Nothing you sell them fixes anything, because the parent is already gone. The person who has to pay is the parent, who feels no pain, gets no benefit while alive, and never finds out whether it worked.
Real pain, plus a free substitute that is good enough (one conversation and a page in a drawer), plus no purchase trigger, equals 20 ratings. There is no contradiction.
It is the prepaid funeral. A funeral director captures every wish on your list, burial or cremation, plot, music, photos, at the exact moment the customer hands over $6,000 to $12,000. That is not in the App Store, which is why none of the desk research saw it.
The widely quoted Australian statistics on funeral preparedness (only 53% of over-50s say family know their wishes, 54% have made no preparations) come from the Australian Seniors "Cost of Death" report, which is published by a funeral insurance brand. Every figure in it is engineered to make the reader feel unprepared, because that feeling sells funeral cover. Treat it as marketing, not research. The independent figures below hold up better.
It circulates everywhere and it will not survive contact with a sophisticated investor. The primary academic source (Tilse, Wilson, White et al, national survey n=2,405) found the opposite: 59% of Australian adults have a valid will, on a steep age gradient from 9.8% at 18–29 to 93.4% at age 70 and over.
Since 68% of deaths occur at 75+ and the median age at death is 82.0, the intestacy rate at death is plausibly 7% to 12%, not 50%. The circulating figure quietly swaps "die without a will" for "are currently alive without one".
The numbers that genuinely support the product are narrower and better sourced:
Note that the first three come from the same funeral-insurer survey flagged above, so treat them as directional. They are quoted here because they are the market describing the product in its own words, not because the sampling is neutral.
The tracker that catalogued this category eventually stopped maintaining its own status flags. The category outlived its obituarist.
Eleven years. Voluntary wind-down, not a crash, not out-competed. The founders looked at a mature user base and concluded the ongoing obligation permanently exceeded the ongoing revenue.
And the timing kills the "too early" defence. 2020 to 2022 was the greatest mortality-salience shock in a century, and it forced exactly the over-55 cohort online. Cake died in 2025. Lantern died in 2024. Afternote wound down. The category failed after the best tailwind it will ever get.
Afternote also had the most elegant privacy design in the market: trustees could send the messages but could not read them or see who they were addressed to. That is almost exactly the architecture recommended in section 5. It did not save them.
An early read said nobody does per-recipient private delivery. A deeper sweep proved that wrong.
| Product | Market | Price | Post-death messages | Status |
|---|---|---|---|---|
| Myend | US | $99 USD one-off | Letters, video notes, voicemails, timed | Live |
| Evaheld | Australia | $129–$197 lifetime | Video, audio, milestone delivery | Live |
| MyWishes | UK | Free | Goodbye videos, scheduled messages | Live |
| PartingWishes | CA / US / UK | $69.95–$129.95 USD | Keyholder-released, 25+ years | Live |
| GoodTrust | US | $149 USD | Future Messages, funeral directive | Live |
| Everplans | US | $99.99 USD/yr | Sharing after death | Twice acquired |
| ForKeeps · LastWithYou · My Heartspace · Clocr | Various | Free–$30 USD | All do scheduled or death-triggered delivery | Live |
| DeadSet | Australia | Unknown | Vault + "final send-off preferences" | Pre-launch, password-gated |
| Afternote | NL | Unknown | Content-blind trustee release | Wound down 2025 |
Bare already gives away a "complimentary digital Final Wishes tool". Completely free, about 15 minutes, editable any time at no charge, printable, shareable with next of kin and executors. This is the closest free Australian analogue to your core idea and it already exists.
Safewill gives away a Digital Vault that captures funeral wishes with an executor-verified death release, bundled at no cost through Colonial First State (~1 million members), Aware Super and UniSuper. Willed sells a will at $159 that already includes funeral wishes and a digital vault. Queensland's Public Trustee gives free wills to everyone, no eligibility test.
Safewill did not win on product. It won by borrowing trust from institutions. That is the only trust vehicle in this category, and it is already taken, at a price of zero.
They all exist to sell a funeral. In the twelve months to October 2024 the funeral industry bought the entire free consumer planning layer: Everplans to Precoa (pre-need funeral marketing, its second owner rotation), Cake to Foundation Partners Group (250+ funeral homes), and Farewill to Dignity for £12.9M in an all-shares fire sale, after a February 2024 investor writedown cut its valuation from £86M to £30M.
These owners monetise the funeral, not the software. They can price a wishes tool at zero forever. And it gives you the one genuinely defensible positioning line available: every free tool in this space has a conflict of interest, and a paid product's user is the customer rather than the lead.
Big tech is not the threat, and it is worth being precise about why. Apple Digital Legacy, Google Inactive Account Manager, Meta's legacy contacts (which now cover Instagram and Threads, not just Facebook) and Microsoft's OneDrive Digital Legacy are all account custody transfer. Not one captures funeral wishes, pre-written messages, or any last-wishes data at all. That absence looks structural rather than accidental: this work is negative-margin, high-liability and zero-engagement for an ads or hardware company.
The NSW Law Reform Commission Report 147 (December 2019) recommended a statutory scheme for access to digital records after death, modelled on the US RUFADAA. Its project page, last updated April 2026, still shows implementation stalled at a November 2021 agreement to make it a 2022 priority.
No such legislation exists in any Australian jurisdiction. And Service NSW states plainly that it "will not notify other NSW Government agencies that someone has died." There is no Tell Us Once in Australia. Australian executors depend entirely on platform self-help and on the deceased having written things down.
Across all eight Australian state and territory public trustees, checked individually: not one offers private messages to named people. Funeral wishes are captured only as text inside the will, which is usually located and read after the funeral. Queensland's own FAQ concedes this timing problem for organ donation ("a Will is not the way to make your wishes known") and does not solve it for funerals.
You asked this one directly. It has a real answer, and it is not iCloud.
Apple's own security guide states the Legacy Contact access key "doesn't encompass the information necessary to decrypt the decedent's iCloud Keychain." So if you store keys properly, the heir provably gets nothing. If you store them improperly, Apple can read your users' letters.
Also: a legacy contact never logs in as the deceased, Apple issues a new account with a data export. Apple deletes everything 3 years after first access, and a 30-year promise cannot sit on a 3-year clock. And CloudKit has no death signal, no timer, no trustee quorum, no cooling-off, no audit log, and no way to email a recipient. It is a sync database, not a release mechanism.
True end-to-end encryption, where you personally cannot read anything. The trick is that keys must be split while the person is alive, because after death nobody can authorise anything.
| Camp | Mechanism | Who | Assessment |
|---|---|---|---|
| None | Sharing always on, no death gate | Cake, Lantern, Farewelling | Three of these are dead |
| Timer only | 3 unanswered check-in emails | GoodTrust | Loosest. False-triggers |
| Nominated verifier | Code entry or a report, low friction | MyWishes, Everplans, Afternote | MyWishes is instant and irreversible |
| Documentary proof | Death certificate, ID, human review | Clocr, Trustworthy | Strictest, does not scale solo |
When a deputy reports a death, the owner gets a configurable veto window of 3 hours to 30 days to block it. Household accounts stay locked until both spouses are reported deceased. And the trigger is deliberately web-only, not in their mobile app, so it cannot be hit casually from a phone.
Email the Australian Death Notification Service (deathnotification.gov.au) and ask whether a small non-financial organisation can become a participating organisation. If yes, you get a BDM-verified death signal, free, initiated by the family. The eligibility criteria are not published anywhere.
Australian Death Check is real and sells API access, but only through a broker with a contract and unpublished pricing, so that is v2. The Fact of Death File is government-only. Closed.
You asked whether it could have legal holding. Yes, for exactly one thing, and no competitor markets it.
If a person leaves signed instructions to be cremated, the personal representative must ensure it happens. And s 8 means the family veto, where a spouse, adult child or parent can block a cremation, does not apply when signed instructions exist.
The section expressly "overrides the common law". Equivalents exist in NSW, WA, SA, NT and ACT. Victoria has nothing.
This is buildable now. Generate a printable, wet-signable one-page document carrying the statutory language. It is the only genuinely binding feature you can ship without a lawyer.
Two catches. Discoverability is the whole game, because s 7 only bites if the executor knows the instructions exist, and funerals happen in days. And there is no penalty attached, so enforcement means an urgent Supreme Court injunction. The real power is that funeral directors and crematoria will follow it.
Everything else is legally weightless. Music, celebrant, plot, "buried next to Mum", who gets the watch. Ashes are the one halfway case: the executor must "have regard to" your direction (Leeburn v Derndorfer). For "buried next to Mum", the fix is not a wish, it is a purchase: buy the exclusive right of interment in the adjoining plot while alive.
Succession Act 1981 (QLD) s 18 lets a court admit an informal document as a will. The bar is low, and Queensland courts have already admitted:
An app entry saying "my watch goes to my son", with verified identity, timestamp and version history, is far more will-like than an unsent text. And s 18(2) expressly covers revocation, so an app entry could partially revoke a will your own customer paid a solicitor $2,000 for. A disclaimer does not bind the Supreme Court, it is evidence, not a bar.
Do not ship a free-text "who gets what" field in v1. If you ship it later, force the framing through structured UI ("I would like Tom to have my watch, if my executor agrees"), never a text box. Intercept the language: detect "I leave", "I bequeath", "my estate", any dollar figure beside a name, and interrupt.
And capture the opposite intention explicitly: a timestamped, logged checkbox reading "I understand this is not my will and I do not intend it to be." Under s 18(2) the sole question is the deceased's intention, so that is the strongest protective artefact available, and it is nearly free.
Australia now has a statutory privacy tort, commenced 10 June 2025. It is actionable without proof of damage, truth is expressly no defence, and damages run to roughly $478,550 plus injunctions and apology orders.
Critically, OAIC confirms it "extend[s] to individuals and other entities that may not necessarily be an Australian Privacy Principle entity". So it reaches you even though you are exempt from the Privacy Act.
The scenario: a dead man's letter tells his daughter her mother had an affair, and names the biological father. Both are alive, neither consented, and "recklessness" is arguable if there was no review process. The user's consent is not a defence against that plaintiff, because it is not their consent.
A Queensland wills and estates firm, four questions only: does a wet-signed MFH document satisfy "signed instructions" under Cremations Act s 7; does Privacy Act s 6D(4) strip the small business exemption (its core mechanic is disclosing third-party information as part of a paid service, which is exactly what s 6D(4)(c) catches); the exact wording of the non-testamentary declaration; and the will clause a partner firm should use so a memorandum stays precatory.
You asked. Here is the ranked answer.
Milestone-timed delivery. A voice or video message that arrives on a specific future date or event. "Open on her 21st." "On your wedding day." "Every birthday until you're 18."
GoodTrust and SafeBeyond both attempted it and neither executed it well. It is the emotional core of the whole idea and it is the word-of-mouth engine.
Also missing, ranked: a one-action first session (record a 60-second voice message to someone you love, right now, no forms); guided prompts instead of a blank page, because most people freeze when asked to write about their own death; a printed physical fallback, because in the actual crisis nobody opens an app first; and advance care wishes, though those have their own state legal forms in Australia so the boundary needs care.
Store the instruction, not the credential. "My passwords are in 1Password, my sister has emergency access." Holding thousands of live passwords makes you a standing high-value breach target while every user is still alive, and duplicates what 1Password and Bitwarden already do natively.
People sign up, fill in 20%, never return. It is the number one killer in this category. And a completeness meter saying "your death plan is 34% complete" is horrifying, not motivating. It turns life admin into a guilt score and pushes people away at exactly the hardest sections. Scope it narrowly and positively instead: "3 messages ready", "Funeral wishes: 4 things set". Growing counts motivate. Aggregate death-readiness scores repel.
Someone has just died. Their daughter gets one calm notification, email or SMS, never a push through an app she does not have. A human sender name, not "MFH Support". Subject line: "A message from Dad, for you." She opens a link in her existing browser. No install, no account, no password. She answers her own challenge question, sees her name, and one deliberate action to open it. Not a dashboard, not a list of everyone else he wrote to, no autoplay.
What must never happen: a paywall on her own letter, a signup wall, a marketing footer, a share prompt, or a push notification that lands while she is driving. A grief support line on every reveal page, regardless of content.
And the honest trade-off: because the encryption means you literally cannot read the content, there is no moderation layer. That is a deliberate choice of privacy over moderation, not an oversight, and you should be able to say so plainly when asked.
iOS writer, browser reader. Confirmed. Recipients must never be forced to install anything at the worst moment of their lives. Add a reduced-fidelity web view in v1 for the meaningful slice of older Australians on Android and for family members setting it up on a laptop. Pre-write your App Review notes explaining the trustee attestation and cooling-off mechanism, so a reviewer does not flag it cold.
Ten competitor sites loaded live and screenshotted.
Confirmed: mustard and gold is the category's actual signature colour (five of ten sites), near-identical single-line hand-drawn family illustrations (three sites), star ratings jammed into the hero, pastel backgrounds.
Not found anywhere: doves, cursive script, or grey-haired couples on a beach. So the real trap is not the one we expected.
Paper and ink. Fraunces + Inter. No people in photography at all. Recommended.
Jewel-toned, warm candid photography, folded-corner envelope mark.
Cool institutional trust. Source Serif 4 + IBM Plex Sans. Beacon mark.
The writer's app should never look death-themed day to day. The recipient's page should have zero product chrome. No nav, no logo lockup, no upsell, nothing beside the letter itself. Those are two different emotional registers and one brand has to serve both.
Independently of the trade mark work, the brand agent also concluded that both "Messages From Heaven" and "Messages From Above" fight all three directions, because they pull the mark toward clouds and light rays, which is exactly the imagery that has to be ruled out. Third agent to reach that conclusion from a different angle.
This is where the adversarial review did the most damage.
The "$40 to $60 of infrastructure" figure is right about storage and wrong as a total, by a factor of seven. Actual cost per user per year at scale:
Median age at death in Australia is 82.0. But the people most motivated to buy a "letters released when I die" product are people who believe they will die soon. A $149 lifetime plan sold to a 68-year-old with a terminal diagnosis triggers the death event in 18 months, at full undiscounted cost, with the most emotionally intense and legally exposed support case in the book.
Any lifetime price has to be underwritten against a buyer cohort skewed toward imminent death, not a 45-year-old with 37 years of discounting on your side.
Subscription is the only model that pays. Subscription is the only model that cannot deliver the promise.
At $99/year the gross margin is 92% and it works. But at a realistic 35% annual churn, roughly 90% of buyers will have lapsed before they die. You would be running a business whose economics depend on people not being there when the product is supposed to fire.
Australian cemeteries solved this exact problem, and the law is instructive. The ACT legislates a 9.1% of gross receipts perpetual care set-aside. Victoria's guidance is 15 to 20% on top of cost. Ontario, the gold standard, is about 40% of grave sales with capital that may never be touched. NSW requires nothing, and IPART called that out as a significant financial risk. Victoria's Auditor-General found a $423.9m sector-wide shortfall, and noted that not one cemetery reviewed had a policy governing use of the funds it had set aside.
Lesson: ring-fencing beats reserving. A reserve with no rule preventing its use is not a reserve.
The regime that is actually enforced in Australia is prepaid funerals, and that is your true legal analogue: you are taking one payment now for a service delivered decades later to an identified person. Under the NSW Funeral Funds Act effectively the whole contract price must go to a licensed trustee fund immediately, is protected from the operator's creditors, and is released only once the service is proven supplied.
Ring-fence 25% of gross receipts ($87) with an independent licensed trustee, capital preserved, drawing at 4%. That sits above the ACT's legislated 9.1% and Victoria's ~16.7%, below Ontario's 40%.
But be honest about what it buys. $87 held at a 2.4% real rate funds $2.09 per year in perpetuity. That covers storage with change. It covers none of the $4.00/yr support and none of the $100 death event. Ring-fencing funds the storage promise. It does not fund the human promise.
And do not promise perpetuity. IPART truncated "perpetual" at 75 years, one Victorian trust at 100. NSW's draft framework contemplates a published service taper. Promise 40 years with a stated taper. Open-ended "forever" is what produced the $423.9m hole.
Subscription does not rescue it. You cannot bill monthly for software with zero sessions per year. Involuntary churn finishes the job: cards expire, people change banks, the reminder lands in spam on a product they forgot they bought. Over a 40-year hold the modal outcome is that the account lapses and the data goes dark exactly before the moment it was purchased for. The failure is silent and the customer is not around to complain.
The pitch is: trust one person on the Gold Coast with your family's most damaging secrets, for four decades, in a category where 42% of services are already dead. There is no answer to "what happens if you get hit by a bus" that survives contact with a cautious 62-year-old.
There is exactly one architecture that is honestly trustworthy: do not hold the secret. Generate the artefacts, hand the user an encrypted file and a printed pack, let the company's death be survivable. But then you have a $29 template with no recurring revenue and no moat.
The trustworthy version is not a business, and the business version is not trustworthy. That is the trap, stated as plainly as it can be.
Nobody analysed how a sale ever happens.
Wills have triggers: a baby, a mortgage, a diagnosis, an overseas trip. This product owns no moment. Nothing in a person's life says "today is the day I buy the letters app". No trigger means no acquisition, only interruption, and interruption is bought at auction.
And you would be bidding in that auction against prepaid funerals converting at $6,000 to $12,000 and funeral insurers with lifetime values in the thousands, while holding $85 of net revenue. Meanwhile Meta and Google restrict ad copy implying knowledge of sensitive attributes, so the creative that actually converts is the creative most likely to be throttled.
Every release introduces the product to 3 to 8 people at the exact moment they are thinking about their own mortality, having just watched it work. That is the only viral mechanic this category has.
It only exists if the recipient never pays. Which is the fifth and best argument for never charging them, on top of the obvious ones: a paywall between a dead parent and their letter is the single worst screenshot that could exist about your company, and one tweet ends the brand. Give every recipient a free pre-populated account with one line: "someone thought this was worth doing."
This does not save the arithmetic. It does mean a flat triple-digit acquisition cost forever is too pessimistic.
The review also called the naming work displacement activity: debating trade marks on a product with unproven demand feels like progress and costs nothing to be wrong about. That is fair, and it is why section 01 is interesting rather than urgent.
No-go as a standalone direct-to-consumer product at a one-off lifetime price. The arithmetic does not close, and the Australian price is already capped at $129 to $197 by Evaheld, who is 12 to 18 months ahead.
It is a genuine lifestyle product at $99 per year. 1,000 paying subscribers is about $67,000 of gross profit a year, and that is a realistic solo outcome rather than a disappointing one. For calibration: Safewill needed a $3m seed, a $5.5m round and a $17m Series B to reach 150,000 wills.
It becomes a real business only as a white-label module sold to someone who already owns the death relationship. Precoa, a pre-need funeral marketer, bought Everplans. A funeral home network bought Cake. The market has already run this experiment and returned its answer: this is a feature of the funeral industry's product, not a product. That is not a defeat, it is a much shorter path to revenue.
| Year | Paying users | Revenue (AUD) | What it depends on |
|---|---|---|---|
| 1 | 200–500 | $25k–$70k | D2C only, organic and content, no channel |
| 2 | 800–2,000 | $90k–$250k | Top of range needs one funeral-home channel signed |
| 3 | 2,500–6,000 | $280k–$700k | 5–15 funeral-home partners, or one mid-sized group |
Independent funeral directors in south-east Queensland. There are roughly 800 of them outside the InvoCare and Propel groups, most with no digital pre-planning tool, and you can drive to them.
But the real reason is cost structure. The funeral director already verifies the death, already holds the death certificate, already meets the family in person, and already carries a duty of care around identity. They are, for free, the exact oracle you would otherwise have to build, staff and insure. Partnering with them eliminates your largest recurring cost, your largest legal exposure, and your largest acquisition problem in one move.
Proven ceiling: 14 to 15% of Australian funerals are already prepaid, triangulated from InvoCare's own filings and an independent consumer survey. That is the demonstrated willingness to pay in advance for a death-related service.
Safewill has written wills for 150,000+ Australians and raised a $17m Series B. Its vault is free, bundled through super funds. You cannot charge for storage against a well-funded competitor giving it away as a loss leader on a different P&L line. The vault is a commodity with a market price of zero.
What a free vault does not do is guarantee a delivery event. A vault is a place you put things. The product here is the verified, escalated, funded, irreversible delivery of a specific private message to a specific named person at the moment of death. That is an obligation, and obligations can be priced. Storage cannot.
Safewill tells you who gets the house. This is who gets the letter.
In this order. Nothing below step 3 matters until step 1 passes.
This is a trust product, so "what happens if you disappear" is not fine print, it is a feature. Draft copy, worth keeping:
We assume we will not be here. Every company in this category that promised to last forever has either been sold or switched off. We have read their terms of service. When they shut down, the letters went with them. We have designed on the assumption that the same thing could happen to us.
Your letters are encrypted before they leave your device. We hold the file. We do not hold the key. Nobody here can read what you wrote, and if we cease to exist your letters do not become someone else's property.
The decryption tool is open source and public. It will keep working whether or not we do. Your recipient does not need our website, our app, or our permission.
The money to store your files is not our money. It sits with an independent trustee, off our balance sheet, where our creditors cannot reach it and we cannot spend it on marketing.
We promise 40 years, not forever. Forever is not a promise anyone can fund, and companies that make it are guessing.
If your subscription lapses, we do not delete your letters. Your account may lose features. Your letters stay. That is the whole point, and it is the one thing we will not compromise on.
You should know that is a legitimate choice, and it is yours. Some things are worth making because they should exist. Just make it with clear eyes: put it in a properly insured company from day one, keep the free-text bequest field out of v1, build the abort path before the release path, and treat the Cremations Act document as the one thing you can honestly promise works.
The strongest line you have, and it has to be literally true: you cannot read them either.